In describing the basics of networking technology, it will be helpful to explain the different types of networks in use.

Local Area Networks (LANs)
A network is any collection of independent computers that exchange information with each other over a shared communication medium. Local Area Networks or LANs are usually confined to a limited geographic area, such as a single building or a college campus. LANs can be small, linking as few as three computers, but can often link hundreds of computers used by thousands of people. The development of standard networking protocols and media has resulted in worldwide proliferation of LANs throughout business and educational organizations.

Wide Area Networks (WANs)
Often elements of a network are widely separated physically. Wide area networking combines multiple LANs that are geographically separate. This is accomplished by connecting the several LANs with dedicated leased lines such as a T1 or a T3, by dial-up phone lines (both synchronous and asynchronous), by satellite links and by data packet carrier services. WANs can be as simple as a modem and a remote access server for employees to dial into, or it can be as complex as hundreds of branch offices globally linked. Special routing protocols and filters minimize the expense of sending data over vast distances.

Wireless Local Area Networks (WLANs)
Wireless LANs, or WLANs, use radio frequency (RF) technology to transmit and receive data over the air. This minimizes the need for wired connections. WLANs give users mobility as they allow connection to a local area network without having to be physically connected by a cable. This freedom means users can access shared resources without looking for a place to plug in cables, provided that their terminals are mobile and within the designated network coverage area. With mobility, WLANs give flexibility and increased productivity, appealing to both entrepreneurs and to home users. WLANs may also enable network administrators to connect devices that may be physically difficult to reach with a cable.

The Institute for Electrical and Electronic Engineers (IEEE) developed the 802.11 specification for wireless LAN technology. 802.11 specifies over-the-air interface between a wireless client and a base station, or between two wireless clients. WLAN 802.11 standards also have security protocols that were developed to provide the same level of security as that of a wired LAN.
The first of these protocols is Wired Equivalent Privacy (WEP). WEP provides security by encrypting data sent over radio waves from end point to end point.

The second WLAN security protocol is Wi-Fi Protected Access (WPA). WPA was developed as an upgrade to the security features of WEP. It works with existing products that are WEP-enabled but provides two key improvements: improved data encryption through the temporal key integrity protocol (TKIP) which scrambles the keys using a hashing algorithm. It has means for integrity-checking to ensure that keys have not been tampered with. WPA also provides user authentication with the extensible authentication protocol (EAP).


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WARNING: Dumb Marketing can wipe out your business! Ex-Art director saves you money, time and tears of misfortune! Learn the ropes of how to strategize your online business.

It’s amazing the amount of BAD marketing that I run into along the rocky road to financial freedom. There are many false gurus, shaman, and magic gizmo sellers from every walk of life. I am offered everything from snake oil to the “one in a life time chance to meet Bruce Springsteen”. I am not even a Bruce Springsteen fan, (I only know a handful of his songs).

But anyways I am getting WAY off track.

HOW DO YOU RECESSION PROOF YOUR BUSINESS?

Before I fork over the “Golden Ticket” I think its important that you know the difference between a successful business and one that sucks the life out of you. Many entrepreneurs think they have a cash pumping business but in actually it is the cash that gets PUMPED OUT OF THEM! In short, they have a very expensive hobby.

The BIG QUESTION is….. (drumroll please)

What Creates A Recession?

I’m sure you got a text book answer. I can think of several myself. One of the things that comes to mind is that you have a disastrous guy in charge somewhere who calls all the shots. He does a shoddy job at best but still has the ear of the boss. As far as the man in charge he takes his cues from another era where the marketing made little sense then as well. He likes expensive advertising and has convinced himself that this stuff actually works.

I am talking about advertising in things like radio and television. You could get away with that stuff in the 1960’s back when you only had three networks, ABC, CBS and NBC. But now you got 900 digital channels, pay per view, HBO1, HBO2 and well you get the idea. Lets not forget the multitude of digital radio stations too. Getting someone’s attention now is going to be a heck of a lot harder than you thought.

How do you break through the CRUD?

When you need leaders you need people who can think on their feet. It’s a good idea to get someone who can actually push your vehicle out of the mud.

This means trimming the fat. You have to cut the ties with outdated thinking and things that will bleed your account dry, (television and radio being just the beginning). Your business could be in the dumpster because of outdated thinking.

Here are just a few things that could help you elevate your position in wealth.

1. Getting more of your business into ongoing profit generating systems.
2. Automating all of your sales pitches online.
3. Automate the way you accept payment for just about everything you do.
4. Find new ways to create streams of outgoing information without being on the phone.
5. Creating ways of making money and eliminating as much “face time” as possible.

Its not that I want you to stop liking people as a whole. On the contrary I am looking out for you. That is we have to take care of the boss – namely – YOU. And you cannot do that if you are running around all over town meeting with everyone who calls you on a whim.

I got a rule of thumb about this entire prospecting thing. I rarely ever meet with anyone in person unless I am sure they are going to be worth my time. I try to take care of this through online technology as much as possible.

The Power Of Automation

I set up roadblocks when I can. I try to create an online outlet for my prospect to get more information before they actually pick up the phone and contact me. I do not want to be on the phone all day although that sometimes happens. My prospects usually find a pre-recorded “movie” that explains my services to them in some form.

This really works wonders if you are dealing with people who are in a recession frame of mind. If they are normally close minded to new ideas and new thinking then putting your presentation on autopilot on the web --- works! In fact it can work so well that it will create two dynamics for your business.

1. People will disqualify themselves and not bother calling you in the first place.
2. People will qualify themselves and call you with check in hand, (I’m serious)

You can set up all of your marketing on auto pilot. I record all of my online sales pitches. I accept FAXES online morning, day, noon and night. I have online web sites that accept payment and deposit them straight into my bank accounts. I run all of my presentations on my many web sites and blogs I have out there in cyberspace. And boy do I get the leads and jobs. I get stuff from all over the country from cities I have never been to.

This stuff really works.

What Business Are You In?

Remember what business you are in. You are in business to primarily MARKET your business. It’s not to learn the latest tricks in .NET development, SEO, cosmetic dentistry, even though you should be competent in the thing you specialize in. Your real skill as a businessman is to know how to market your services and how to land customers. If you don’t have that then you cannot do too much. You need to perfect this stream of steady leads day in and day out.

I recommend duplicating this format whenever you can. It may take a while to get this to work for you but it can be built. The idea here is to create pages that support every profit leg of your business. You have to prime the pump to get this going. Once it is built you can enjoy a day off now and then.

Who knows – maybe you can even take a nap. If you are a full time entrepreneur no doubt you deserve one.





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Search engine optimization should always be considered long before your website structure, colors, layout, and overall site design. But, the majority of people usually get caught up "in the moment"... thinking of riches instead of "how" they're going to attract more website visitors. This article is meant to get you back on track, and provide you with 5 winning search engine optimization tactics.


Identify Keywords

1. The single biggest mistake that most business owners make is trying to think of a "cool name" for their website, when they should have chosen a keyword-rich site name like 'prevent-corporate-bankruptcy.com' instead of SmithLawOffice.com' (as an example). Your potential customers search for keyword phrases... not business names... unless you're already a household name like Wal-Mart, eBay or Apple. Facing reality, many business owners gave up on websites ever helping their business a long time ago... usually because of a poor website name choice. And, it doesn't have to be this way.

Simply, discover what terms people are searching for. Identify the "action" keywords and phrases that people are actually using when they are searching Google, Yahoo, MSN or any of the other major search engines. I highly recommend looking for keyword phrases that incorporate the following keywords: buy, want, need, order, download, etc. I'm sure you're getting the idea now. Then, you need to purchase website names that are centered around the most popular keyword phrases. And, redirect these visitors to your current website. And, I promise that you can setup a website redirect in less than one minute... even if computers scare you. You just need to have access to your website hosting interface, with cPanel being the most popular choice.

Optimizing Your Web Page

2. After identifying a minimum of 10 keyword phrases, I recommend optimizing your current website pages' title tags, meta tags, image "alt" tags. You need to start using these keywords within your webpage content in bold text, underlined text, and as text links. Do not overuse these keywords though. These keywords should only comprise 4-6% of each page. So, if you have 500 words on a webpage, limit your keyword usage to 20-30 words. Most of the major search engines index every word of your page and compare them to your title META description and META keywords. So, you should never hide or add non-related keywords to your webpages: like Anna Kournakova, Michael Jordan, Tiger Woods, etc. This is a "black hat" tactic and should never be used, unless your want your website to be permanently banned by the search engine directories.

Most of the major search engines don't even consider the META keywords anymore, which is why the actual content of your webpages is becoming more and more important. Excessive repeating of keywords is considered as spamming, which will get your website penalized with a lower ranking. And, be sure mix your keywords in different combinations throughout the page and in your ALT tags, instead of using the same phrase over and over again.

Link Popularity

3. One of the most important factors to achieve a high ranking in the search engines is link popularity. The overall number of links to your web site is important, but the quality of the links are even more important. All the search engines are very fond of "on topic" links. Links from sites that contain your same keyword content and are focusing on the same topic as your site, are known as "on topic" links. Three of the best ways to get "on topic" quality backlinks are to comment on other industry-related blogs, make comments in industry-related forums, and to submit articles to article directories. Just make sure that you're adding comments or articles to high pagerank sites, avoiding low page rank sites.

Misspellings

4. Adding misspelled keywords within your META tags can also boost your website traffic, because many people are likely to misspell your keywords when browsing the search engine directories. As an example, here are several popular misspellings I found people making when they searched for a site submission service, as follows: "free search engine submision", "sumit", "subit", "search egnine submission", "submition", and "saerchengines".

Add Fresh Content

5. Adding fresh content to your website on a regular basis is another key factor that plays a critical role in your search engine rankings. Adding new content regularly gives your visitors a reason to come back. Search engine robots will also visit your website more often, once they notice that you update regularly. This is one of the main reasons why WordPress blogs are so popular right now. When visitors leave comments about blog posts you have made, the search engine bots see this as new content. And, it really helps your site rankings when a visitor makes a comment with a permalink back to their high pagerank site. This helps website owners save time, by allowing website visitors to create content for them.

Don't Kill the Search Engine Crawlers

Avoid using flash intro pages where it says "Click Here to Enter Site", because the search engines have a very difficult time indexing (seeing) anything beyond the intro page... unless you've submitted every webpage of your site to the search engine directories manually, which is very time consuming. Even if you use the alt attribute to specify alternate text for flash images, that text will not be anywhere near as important as real text on a main index page.

Provide Relevant Title Tags

7. Making your page titles simple, descriptive, relevant and "keyword rich" makes it easier for search engines to know what each page is about. Keyword rich titles help the search engine directories provide consumers with more relevant search results, helping them determine whether your website contains what they are trying to find. The title description is the most important element of your website design, after you have chosen your website domain name.




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RSS is an abbreviation that has evolved into the following, depending on their versions:

• RDF Site Summary (also known as RSS 0.9; the first version of RSS)
• Rich Site Summary (also known as RSS 0.91; a prototype)
• Really Simple Syndication (also known as RSS 2.0)

Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:

• 0.90
• 0.91
• 0.92
• 0.93
• 0.94
• 1.0
• 2.0

RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:

• RSS feed
• Webfeed
• RSS stream
• RSS channel


They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.

RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:

• Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling 'visitors' to zoom in on their items of interest.

• Article feed - this alerts readers whenever there are new articles and web contents available.

• Forum feed - this allows users to receive forum posts and latest discussion topics.

• Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.

• Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.

• Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.

• Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.

RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.

RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:

• News websites - as used by major news organizations such as Reuters, CNN, and the BBC.
• Marketing
• Bug reports
• Personal weblogs

There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.

RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.

1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.

2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.

3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).

4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.

These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.

In the mean time, Good Luck on your journey to success…

OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out www.secrets2internetfortunes.com.

AND for a Limited Time, you will also receive a FREE copy of a limited number of the amazing 60 page eBook “52 Highly Profitable Instant Online Business Ideas That You Can Steal As Your Own And Start Today On A Very Tight Budget!”, which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to You as a way of saying thank you for reading my articles.




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The best role of business online is that of interdependency. We’ve all heard the old saying, “No man is an island.” When it comes to online business this is especially true.

If a business owner who takes their business into the online world determines they will be self reliant and never accept the help of anyone then that individual will not be in business long enough to change their minds.

It is accepted fact that the greatest tool for long-term exposure to your website is through Search Engine Optimization (SEO). Without it potential customers can’t find you. It is unreasonable to expect that you can adequately develop a website without optimizing your website for the best possible search engine ranking.

Search engines also place a high value on sites that have links placed on existing sites. These ‘backlinks’ demonstrate to search engines that others trust your site. By placing your link on their website these other businesses indicate a trust and recommendation for your site.

In effect the two strategies listed above rely exclusively on what others can do for you when it comes to your online business.

Shirley Temple once proclaimed in her movie Rebecca of Sunnybrook Farm, “I’m very self-reliant.” American westerns are filled with lines dealing with pulling yourself up by your bootstraps and holding down the fort. Many of us have grown up to believe if we want something done right we have to do it ourselves.

This thinking is in opposition to the rules associated with an online business.

The online world can only exist because people share. Individuals share technology, but the also share links, reviews, blogs, forums and a wide range of other marketing strategies that find a commingling of interdependency.

In online business you are as dependent on others as they may be on you. Unlike the word ‘dependent’, the term interdependent indicates a mutual dependency. In other words you are depending on others to help provide links back to your site while they are equally dependent on you (or others) for the success of their business.

Have you really taken a proactive approach to networking? It’s possible you are reading this today and you’ve never considered asking someone else to place a link to your site on his or her online business site.

It can feel awkward depending on others to achieve online success especially if you’ve been lead to believe reliance on others is also a sign of imposing on their otherwise brilliant generosity.

I suppose it could be a deep-seated sense of pride that makes it hard to consider the need to ask others for help. However, the truth is depending on others is really what has made the Internet possible. The growth of this online world is comprised of a link of computers, networks and servers that are connected in a way that provides the maximum benefit for all.

Building an online business can feel a bit like trying to build a house of cards. Without the ability to rely on the other ‘cards’ around you it is virtually impossible to build.

Interdependence. This is the essence of online business.



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